By Jason Michael | 1 min read
Major food delivery platforms are quietly running tests where AI rewrites restaurant menu descriptions. The tech optimizes the language to emphasize words that historically get more clicks and orders.
Early numbers show a 12% bump in order completion when AI handles the menu copy. Restaurants in the beta say nobody’s complained about the changes – most customers probably don’t notice anything different.
Privacy folks are raising eyebrows though. Should customers know when they’re reading algorithmically crafted marketing language instead of what the restaurant actually wrote? The platforms argue that better menus help everyone – restaurants sell more, customers find food that sounds appealing.
For now, the feature’s limited to test markets. Wider rollout depends on whether those engagement numbers hold up through next quarter.
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